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Our Projects & Client Work

Digital Marketing, Event Management & Content Production Portfolio

With extensive experience across diverse industries, including communications, IT services, and fashion retail, I specialise in crafting tailored digital marketing and content creation strategies that drive engagement and growth. My portfolio features prominent organisations such as Bermuda Red Cross, Bermuda Cancer and Health Centre, Digicel LTD, PTI Services, and Rype Curves, where I have executed comprehensive marketing campaigns, social media strategies, and multimedia content productions.

Tools and Techniques for Delivering Results

I leverage a robust set of tools to achieve impactful outcomes:

Social Media Management: Using Hootsuite and Buffer, I schedule and optimise campaigns across platforms, maximising engagement through performance analysis.

Advertising: I execute targeted campaigns with Facebook Ads (Meta) and Google Ads, optimising strategies based on data from Google Analytics to ensure maximum ROI.

Email Marketing: With Mailchimp, I design personalised email campaigns that enhance customer retention and engagement through automation.

Creative Design and Video Production: I create high-quality graphics and videos using Canva, Adobe Creative Suite, and DaVinci Resolve. For live events, I utilise OBS and Wirecast to deliver engaging experiences.

Communication and Collaboration: I streamline project management using Zoom, Skype, and Google Docs, ensuring effective team collaboration and client satisfaction.

Web Development and SEO: I optimise websites with WordPress and CPanel, focusing on SEO-friendly content through Yoast SEO to enhance visibility.

CRM and Marketing Automation: Proficiency with HubSpot and Salesforce enables effective customer relationship management and automated workflows, improving engagement and lead generation.

Impactful Results

Through these methodologies, I have helped clients enhance their brand presence, improve customer acquisition, and drive sales. My work with the Bermuda Red Cross and Bermuda Cancer and Health Centre demonstrated my ability to deliver measurable results through strategic marketing initiatives, even during challenging times like the COVID-19 pandemic. Whether launching a fundraising event or enhancing brand visibility, I ensure that every project aligns with business objectives and meets client expectations, making me a valuable asset for any organisation looking to elevate its digital marketing efforts.

Bermuda Red Cross: Community Fest 2020 Virtual Fundraiser

Project Overview:

During the height of the COVID-19 pandemic, I managed the Bermuda Red Cross Fundraising Live Stream Event, which included live performances and digital fundraising initiatives. This event aimed to raise funds for essential services while engaging the community virtually due to social distancing restrictions.

Role & Responsibilities:

Event Management: I coordinated all aspects of the event, from the technical setup for live streaming to managing the lineup of performances.
Content Creation: I developed a full suite of marketing materials, including flyers, radio ads, and social media content. This content helped generate buzz around the event and drove donations.
Social Media & PPC: I spearheaded a targeted social media campaign across platforms like Facebook, Instagram, and Twitter, using Paid-Per-Click (PPC) advertising to broaden the event’s reach. Our PPC strategy targeted specific demographics based on the Bermuda Red Cross’s key audience segments.

Outcome:

The event exceeded its fundraising goals and attracted widespread community support, which led to a two-year partnership with the Bermuda Red Cross. My ability to manage the entire process—from content creation to digital marketing and event execution—was key to the event’s success.

Bermuda Cancer & Health Centre: The 24th Annual BF&M Breast Cancer Awareness Walk 2020 Virtual Celebration

Project Overview:

For the Bermuda Cancer and Health Centre, I managed a Breast Cancer Awareness fundraiser aimed at raising awareness and donations for breast cancer initiatives.

Role & Responsibilities:

Audience Segmentation & Messaging: I carefully segmented the audience to target women aged 25-50, men supporting family members, and businesses involved in corporate social responsibility. Each segment received tailored messaging to maximize engagement.
Event Management: The event featured a charity walk, educational workshops, and survivor speakers. I managed the entire logistics process, ensuring everything ran smoothly.
Promotion & PPC Advertising: I developed a promotional strategy that included radio spots, social media campaigns, and influencer partnerships. PPC advertising on Facebook and Instagram played a pivotal role in driving participation and donations.

Outcome:

The fundraiser saw a 40% increase in participation compared to previous years, with the event raising significant funds for breast cancer awareness. The targeted messaging and well-managed event logistics were crucial to this success.

Why Work With Me?

My expertise lies in seamlessly managing digital marketing campaigns and events from start to finish. Whether creating compelling content, driving engagement through PPC, or coordinating complex events, I consistently deliver results. My experience with nonprofits like the Bermuda Red Cross and Bermuda Cancer and Health Centre demonstrates my ability to elevate brands and exceed project goals.